Jeffrey Harris is the Co-Founder, Co-Chief Executive Officer, and Chief Marketing and Communications Officer of Plant Power Fast Food also sometimes called the Vegan “McDonald’s”. He and his partners Mitch Wallis and Zach Vouga opened their first restaurant in San Diego, CA in 2016. Today the company is expanding exponentially to open its first restaurants outside of Southern California. Dr. Karen talks to Jeffrey about their “secret sauce” to success, the importance of their why, what they have learned along the way, and what’s required to go to the next level. Dr. Karen and Jeffrey unpack powerful leadership lessons for any company committed to long-term success.