May 6, 2025
Dr. Karen Y. Wilson-Starks and Tracy Borreson on “Crazy, STUPID Marketing: Transformational Leadership in Marketing”
A note from Tracy Borreson: Earlier this week, I saw a Forbes article speaking to how CMO’s are getting both more responsibility and more clout. AWESOME! Less awesome? The increased level of scrutiny that’s coming with it. For a long time, Marketers had it easy. Budgets flowed readily. But in our current economy, not so …