Larry Mandelberg, the author of “Businesses Don’t Fail: They Commit Suicide” is a serial entrepreneur with more than 150 years of inherited business knowledge from his family’s businesses. As a consultant, speaker, prolific writer, and Change Catalyst, Larry specializes in solving intractable business problems. In this episode he speaks with Dr. Karen about the reasons businesses fail and the five research based processes for implementing change. The fifth process is Reinforcement. Join Dr. Karen and guest Larry Mandelberg for the other four change processes and more.