A note from Tracy Borreson:
Earlier this week, I saw a Forbes article speaking to how CMO’s are getting both more responsibility and more clout. AWESOME! Less awesome? The increased level of scrutiny that’s coming with it.
For a long time, Marketers had it easy. Budgets flowed readily. But in our current economy, not so much. We have to be able to PROVE that what we’re doing matters to the business, both culturally and in the dollars and cents. And to do that, there are some critical leadership behaviors required.
And THAT’S what we’ll be talking about this week on the Crazy, STUPID Marketing show; how we can embrace transformational leadership as Marketers to bring the next level of possibilities to life in the organizations we support.
Whether you’re a Fractional CMO, Marketing Leader, marketing team member or even a solopreneur; you’re sure to experience a new Way of Being in this conversation that will better enable you for those others. Come and join us!
Connect with Tracy Borreson at tracy@tlbcoaching.com
